The Societal Impact of Hyper-Personalization in FinTech Platforms

Authors

  • Vamshikrishna Monagari

Keywords:

Hyper-Personalization, Financial Technology, Algorithmic Fairness, Privacy-Preserving Technologies, Explainable Artificial Intelligence

Abstract

The emergence of hyper-personalization in financial technology platforms represents a transformationalshift away from traditional demographic segmentation toward the development of advanced algorithmicsystems designed to cater to individual consumers based on their behavioral patterns and preferences. This is using artificial intelligence

References

Darko Vukovic et al., "AI integration in financial services: a systematic review of trends and regulatory challenges", ResearchGate, Apr. 2025. [Online]. Available: https://www.researchgate.net/publication/391012854_AI_integration_in_financial_services_a_systematic

_review_of_trends_and_regulatory_challenges

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Published

2026-01-08

How to Cite

Vamshikrishna Monagari. (2026). The Societal Impact of Hyper-Personalization in FinTech Platforms . Journal of Computational Analysis and Applications (JoCAAA), 35(1), 125–137. Retrieved from https://eudoxuspress.com/index.php/pub/article/view/4648

Issue

Vol. 35 No. 1 (2026): JOCAAA

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.