A Study on the Integration of Artificial Intelligence in Digital Marketing  with Reference to Byte Dance

Gopal Krishna Kushawaha ,Dr. Rashi Agarwal

A Study on the Integration of Artificial Intelligence in Digital Marketing with Reference to Byte Dance

Authors

Gopal Krishna Kushawaha ,Dr. Rashi Agarwal

Keywords:

Artificial intelligence; Machine learning; Digital marketing; Recommender systems; ByteDance; Personalization; Creative optimization; Ethics; Platform governance.

Abstract

The rapid integration of Artificial Intelligence (AI) into digital marketing has redefined howbrands acquire attention, engage customers, optimize creative assets, and measure outcomes.Platforms that embed machine learning (ML) into core product and monetization systems— ByteDance being a prominent

References

Huang, M.-H., & Rust, R. T. (2021). A Strategic Framework for Artificial Intelligence in Marketing. Journal of the Academy of Marketing Science, 49, 30–50

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Published

2023-04-20

How to Cite

Gopal Krishna Kushawaha ,Dr. Rashi Agarwal. (2023). A Study on the Integration of Artificial Intelligence in Digital Marketing with Reference to Byte Dance . Journal of Computational Analysis and Applications (JoCAAA), 31(4), 2311–2319. Retrieved from https://eudoxuspress.com/index.php/pub/article/view/4403