Applying Predictive Analytics, NLP, and Ethical AI for Enhanced Customer Interactions in Salesforce

Authors

  • Sathishkumar Periyasamy

Keywords:

Predictive Analytics, Natural Language Processing, Ethical AI, Customer Relationship Management, Salesforce Einstein

Abstract

Contemporary digital-first economies witness rapidly evolving customer expectations, compellingbusinesses to deliver highly personalized, timely, and ethically grounded interactions at scale. TheSalesforce ecosystem, comprising integrated Customer Relationship Management, artificial intelligence, and automation tools

References

Paula Goldman, "State of the AI Connected Customer," 7th Edn., Salesforce, 2024. [Online]. Available: https://www.salesforce.com/en-us/wp-content/uploads/sites/4/documents/research/Stateof-the-Connected-Customer.pdf

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Published

2025-11-21

How to Cite

Sathishkumar Periyasamy. (2025). Applying Predictive Analytics, NLP, and Ethical AI for Enhanced Customer Interactions in Salesforce . Journal of Computational Analysis and Applications (JoCAAA), 34(11), 589–597. Retrieved from https://eudoxuspress.com/index.php/pub/article/view/4191

Issue

Vol. 34 No. 11 (2025): JOCAAA

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.