Determinants of Green Innovation Adoption for Small and Medium-Size Enterprises (SMEs) in Telangana

Abstract

This research investigates the factors that impact small and medium-sized businesses' (SMEs) in Telangana's adoption of green innovations. SMEs have possibilities and problems when it comes to incorporating green practices into their operations as environmental sustainability gains importance. The adoption of green technologies is influenced by a number of important aspects, which this study examines. These factors include financial restrictions, market demand, regulatory pressures, and technological capabilities. This study used a mixed-methods approach to investigate the influence of several factors on the decision-making process connected to green innovation. It includes surveys and in-depth interviews with managers and owners of SMEs. The results show that market incentives and governmental backing are important drivers, whereas financial limitations and restricted access to cutting-edge technologies are major obstacles. Green innovation initiatives can also be aided or hindered by corporate culture and managerial commitment.