Impact of Perceived Intention and Satisfaction of Green Practices in Insurance Sector-An Emprical Study

Abstract

Green insurance is a type of insurance that helps to protect the environment and combat climate change. This research study comes under the descriptive research category and focuses on Green Practices in Insurance Sector.Non-Probability convenience sampling method is employed to select the sample size. A sample of 424 respondent are considered for this study. The data collected and then coded according to the responses and analysis was done using SPSS 29 Version (Statistical Package for the Social Sciences) software package. The main objective of the study is to test the relationship between Perceived intention and satisfaction and to study the factors, influence the perceived intention on satisfaction. Based on the analysis finding will be drawn with suitable suggestion.The positive response to green insurance policies is largely driven by the clear communication of benefits, personalized offerings, seamless digital experiences, and transparent practices. When customers understand how their choices contribute to environmental sustainability, and when they see tangible rewards for their eco-friendly behaviours, their satisfaction levels increase significantly.