The Effectiveness Of Woocommerce In Increasing Sales Aokyhijab Store Bandung

Abstract

This research seeks to evaluate the impact of WooCommerce on boosting sales at the Aokyhijab online store, based in Bandung. A qualitative research method with a descriptive approach was employed to gain a clearer understanding of the issues encountered and to propose potential solutions. Aokyhijab is a small business specializing in fashion and conducts its operations primarily through various e-commerce platforms. The business faces challenges such as suboptimal marketing efforts, inadequate promotional activities, and a consequent drop in sales. The research suggests several strategies to address these issues, including utilizing Ads Manager for advertising, creating engaging content, collaborating with influencers, and adapting to trends by introducing reseller or dropshipping models.