A Study on Behavioral Bias and Investment Decisions with Respect to Andhra Pradesh
Keywords:
Behavioral Bias, Investment Decisions, Financial Literacy, Andhra Pradesh, Investor BehaviorAbstract
This study examines the impact of behavioral biases on investment decisions among individual investors in Andhra Pradesh. Traditional finance assumes rational decision making; however, behavioral finance highlights how psychological factors influence financial
choices. The study explores key biases such as overconfidence, herd behavior, loss aversion,anchoring, and mental accounting, and their effect on investment patterns.
References
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