Farm-to-Fork Supply Chains and Their Influence on Brand Loyalty and  Customer Retention in Fresh Produce Markets in Nagpur

Debashis Amarnath Chakraverty ,Dr. Niyaj S. Sheikh

Farm-to-Fork Supply Chains and Their Influence on Brand Loyalty and Customer Retention in Fresh Produce Markets in Nagpur

Authors

Debashis Amarnath Chakraverty ,Dr. Niyaj S. Sheikh

Keywords:

Farm-to-Fork Supply Chain, Brand Loyalty, Customer Retention, Consumer Trust, Product Quality, Transparency, Traceability, Fresh Produce Market.

Abstract

This paper will focus on how farm-to-fork supply chains affect brand loyalty and customerretention in fresh produce markets, particularly in Nagpur. The quantitative and descriptive research design was adopted where 250 respondents

References

Borsotto, P., et al. (2023). Measuring sustainability in short food supply chains. Sustainability, 15(6), 4567–4585.

Burgess, P. R., et al. (2023). Supply chain quality management practices in alternative food networks. Heliyon, 9(7), e18045–e18060.

Downloads

Published

2024-12-20

How to Cite

Debashis Amarnath Chakraverty ,Dr. Niyaj S. Sheikh. (2024). Farm-to-Fork Supply Chains and Their Influence on Brand Loyalty and Customer Retention in Fresh Produce Markets in Nagpur. Journal of Computational Analysis and Applications (JoCAAA), 33(08), 8273–8283. Retrieved from https://eudoxuspress.com/index.php/pub/article/view/5294