Role of Visual Merchandising in Influencing Consumer Shop Choice in Textile Retailing
Keywords:
Consumer, shop, preference, textile, retail, visual, merchandising, window displayAbstract
Visual merchandising plays a significant role in influencing consumer shop choicedecisions in textile retail shops. It involves the strategic presentation of products through store layout, window displays, mannequins, lighting
References
James Tetteh Ademtsu, Dinah Bridget Oduraa Osei (2024), The Effect of Visual Merchandising on Consumer Behaviour in Textile Retail Stores, International Journal For Innovative Research In Multidisciplinary Field, Volume - 10, Issue - 6, June - 2024, ISSN(O): 2455-0620, DOI:10.2015/IJIRMF/202406020
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Published
2024-12-20
How to Cite
VIJITHRA D,Dr R Sivanesan. (2024). Role of Visual Merchandising in Influencing Consumer Shop Choice in Textile Retailing . Journal of Computational Analysis and Applications (JoCAAA), 33(08), 8240–8249. Retrieved from https://eudoxuspress.com/index.php/pub/article/view/5267
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