LOCALIZED MARKETING DESIGN AND BRAND IDENTITY IN  REGIONAL AUTOMOBILE MARKETS: A CASE STUDY OF RAIPUR

Ms. Mariyam Ahmed,Dr. Byju John

LOCALIZED MARKETING DESIGN AND BRAND IDENTITY IN REGIONAL AUTOMOBILE MARKETS: A CASE STUDY OF RAIPUR

Authors

Ms. Mariyam Ahmed,Dr. Byju John

Keywords:

Localized Marketing, Brand Identity, Automobile Industry, Regional Markets, Consumer Behavior, Raipur, India, Glocalization, Marketing Strategy, Cultural Branding

Abstract

Localized marketing has emerged as a critical strategy in the contemporary automobileindustry, especially in culturally diverse and economically heterogeneous markets like India. This study investigates the role of localized marketing

References

Agarwal, R., & Singh, P. (2022). Cultural marketing strategies in India. Journal of Marketing Research, 45(3), 234–245.

Bansal, V., & Arora, S. (2021). Competitive advantage through localization. International Business Review, 30(4), 101–115.

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Published

2024-07-20

How to Cite

Ms. Mariyam Ahmed,Dr. Byju John. (2024). LOCALIZED MARKETING DESIGN AND BRAND IDENTITY IN REGIONAL AUTOMOBILE MARKETS: A CASE STUDY OF RAIPUR . Journal of Computational Analysis and Applications (JoCAAA), 33(07), 3529–3535. Retrieved from https://eudoxuspress.com/index.php/pub/article/view/5244