PERCEIVED EFFECTS OF VIRTUAL REALITY ON MEMORY RETENTION-AN ANALYTICAL STUDY
Keywords:
Virtual Reality, memory retention, online shopping, cognitive recall, digital commerceAbstract
The advancement of technology has introduced new methods of enhancing learning and memory retention. Virtual Reality (VR) is an emerging tool that offers immersive experiences, potentially improving cognitive recall. This study examines the impact of VR on memory retention, focusing on how individuals recall details of products, store layouts, promotional deals, and navigation within a VR shopping environment compared to conventional online shopping.
References
Smith, J. (2018). The Role of Immersive Technologies in Consumer Behavior. Journal of Digital Marketing, 25(3), 45-58.


