PERCEIVED EFFECTS OF VIRTUAL REALITY ON MEMORY RETENTION-AN ANALYTICAL STUDY

Authors

  • Dr.M.Sulthana Barvin,Dr. P. Amra Mariyam,Po. Abinaya Lakshmi

Keywords:

Virtual Reality, memory retention, online shopping, cognitive recall, digital commerce

Abstract

The advancement of technology has introduced new methods of enhancing learning and memory retention. Virtual Reality (VR) is an emerging tool that offers immersive experiences, potentially improving cognitive recall. This study examines the impact of VR on memory retention, focusing on how individuals recall details of products, store layouts, promotional deals, and navigation within a VR shopping environment compared to conventional online shopping.

References

Smith, J. (2018). The Role of Immersive Technologies in Consumer Behavior. Journal of Digital Marketing, 25(3), 45-58.

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Published

2024-12-20

How to Cite

Dr.M.Sulthana Barvin,Dr. P. Amra Mariyam,Po. Abinaya Lakshmi. (2024). PERCEIVED EFFECTS OF VIRTUAL REALITY ON MEMORY RETENTION-AN ANALYTICAL STUDY. Journal of Computational Analysis and Applications (JoCAAA), 33(08), 8001–8006. Retrieved from https://eudoxuspress.com/index.php/pub/article/view/5118

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Articles