The Impact of Electronic Word-Of-Mouth Marketing on the Purchasing Decisions of  Laptops made by College Students in and around Virudhunagar district

Ivan Kenny Raj L and Dr. A. Remila Jann

The Impact of Electronic Word-Of-Mouth Marketing on the Purchasing Decisions of Laptops made by College Students in and around Virudhunagar district

Authors

Ivan Kenny Raj L and Dr. A. Remila Jann

Keywords:

eWOM, Purchasing Behaviour, preference, E-Commerce, Satisfaction

Abstract

Today’s marketplace is heavily influenced by the internet, which has changed the wayconsumers make decisions about their purchases: They won’t rely solely on marketergenerated information only (ads or salespeople). Instead, they look up reviews on sites Amazon and Flipkart etc., for more information about a particular product. Now a days thecustomers are getting shifted to online purchase

References

Handoyo, S. (2024). Purchasing in the digital age: A meta-analytical perspective on trust, risk, security, and e-WOM in e-commerce. Heliyon, 10(8), e29714. https://doi.org/10.1016/j.heliyon.2024.e29714

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Published

2024-12-05

How to Cite

Ivan Kenny Raj L and Dr. A. Remila Jann. (2024). The Impact of Electronic Word-Of-Mouth Marketing on the Purchasing Decisions of Laptops made by College Students in and around Virudhunagar district . Journal of Computational Analysis and Applications (JoCAAA), 33(08), 7842–7855. Retrieved from https://eudoxuspress.com/index.php/pub/article/view/4953