Research Paper On Online Shopping Behavior of Women Consumer in U.P

Authors

  • Dr. Namrata Singh, Dr. Kalpana Verma and Dr. Nikita Khare

Keywords:

Online shopping, e-commerce, consumer behaviour, buying behaviour, women buying behaviour.

Abstract

Online shopping has become a fashion of lifecycle for most of the Indians mainly working andnon-working women. E-commerce does one of the speediest raising layouts in Indian retail marketbe indebted to the appropriate and custom-made shopping experience. The progress rate of India’se-commerce industry is gripping.

References

Batta Ashish (2014), Consumer attitude towards online shopping in selected areas of Gujarat.

Journal of Marketing Management Vol. 2, (2), 29-56. Chen. S. J. and Chang. T. Z. (2003), A

descriptive model of the e-business process: some empirical results, International Journal of

Service Industry Management, vol.14 (5) 556-569.

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Published

2024-08-07

How to Cite

Dr. Namrata Singh, Dr. Kalpana Verma and Dr. Nikita Khare. (2024). Research Paper On Online Shopping Behavior of Women Consumer in U.P . Journal of Computational Analysis and Applications (JoCAAA), 33(08), 3540–3555. Retrieved from https://eudoxuspress.com/index.php/pub/article/view/2523

Issue

Section

Articles