Research Paper On Online Shopping Behavior of Women Consumer in U.P
Keywords:
Online shopping, e-commerce, consumer behaviour, buying behaviour, women buying behaviour.Abstract
Online shopping has become a fashion of lifecycle for most of the Indians mainly working andnon-working women. E-commerce does one of the speediest raising layouts in Indian retail marketbe indebted to the appropriate and custom-made shopping experience. The progress rate of India’se-commerce industry is gripping.
References
Batta Ashish (2014), Consumer attitude towards online shopping in selected areas of Gujarat.
Journal of Marketing Management Vol. 2, (2), 29-56. Chen. S. J. and Chang. T. Z. (2003), A
descriptive model of the e-business process: some empirical results, International Journal of
Service Industry Management, vol.14 (5) 556-569.


