Strategic Brand Growth through Women-Focused Fitness Ecosystems Emphasizing Control, Technique, and Well-Being

Authors

  • Angela Yulima Lopez Guarin

Keywords:

women-focused fitness ecosystems; strategic brand growth; control orientation; technique emphasis; holistic well-being; empowerment; community belonging

Abstract

The fitness and wellness industry is increasingly shaped by ecosystem-based strategies thatalign physical training with empowerment, safety, and holistic health, particularly withinwomen-focused markets. This study examines how women-centered fitness ecosystems emphasizing control, technique

References

Ahuja, S. (2021). Frugal digital innovation: Leveraging the scale and capabilities of platform ecosystems. In Frugal innovation and its implementation: Leveraging Constraints to Drive Innovations on a Global Scale (pp. 279-300). Cham: Springer International Publishing.

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Published

2022-07-10

How to Cite

Angela Yulima Lopez Guarin. (2022). Strategic Brand Growth through Women-Focused Fitness Ecosystems Emphasizing Control, Technique, and Well-Being . Journal of Computational Analysis and Applications (JoCAAA), 30(2), 1004–1018. Retrieved from https://eudoxuspress.com/index.php/pub/article/view/4902

Issue

Vol. 30 No. 2 (2022): JOCAAA

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.