OTT PLATFORMS AND THE CHANGING LANDSCAPE OF  ELECTRONIC MEDIA

Mrs. Tuhina Choubey ,Dr. Yogesh Vaishnaw

OTT PLATFORMS AND THE CHANGING LANDSCAPE OF ELECTRONIC MEDIA

Authors

Mrs. Tuhina Choubey ,Dr. Yogesh Vaishnaw

Keywords:

OTT platforms, electronic media, digital streaming, media convergence, audience behavior, content economy

Abstract

The rapid expansion of Over-The-Top (OTT) platforms has fundamentallytransformed the structure, consumption patterns, and economic models of electronic media.Traditional broadcasting systems—television, radio, and cable networks—are increasingly challenged by digital streaming services that offer on-demand

References

Bose, R., & Chandra, P. (2023). Digital content economics and OTT strategies.

Das, S., & Iyer, N. (2023). Algorithmic personalization in streaming media.

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Published

2024-01-20

How to Cite

Mrs. Tuhina Choubey ,Dr. Yogesh Vaishnaw. (2024). OTT PLATFORMS AND THE CHANGING LANDSCAPE OF ELECTRONIC MEDIA . Journal of Computational Analysis and Applications (JoCAAA), 33(1A), 866–871. Retrieved from https://eudoxuspress.com/index.php/pub/article/view/4524