AN EMPIRICAL STUDY ON THE DETERMINANTS OF CUSTOMER  SATISFACTION AND LOYALTY IN SELECT PUBLIC SECTOR  BANKS

Prof. T. Sobharani and Priyadarshini C

AN EMPIRICAL STUDY ON THE DETERMINANTS OF CUSTOMER SATISFACTION AND LOYALTY IN SELECT PUBLIC SECTOR BANKS

Authors

Prof. T. Sobharani and Priyadarshini C

Keywords:

Abstract

Purpose: The purpose of this study is to empirically investigate the key determinants thatinfluence customer satisfaction and loyalty within select public sector banks in theRayalaseema region of Andhra Pradesh. It seeks to understand how various service quality dimensions contribute to customer perceptions and their intent

References

Anandanatarajan, K. (2017). A Study on Human Resource Management Practices and Customer Satisfaction in the Select Public and Private Sector Banks. Asian Journal of Managerial Science, 6(2), 71–75.

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Published

2023-12-05

How to Cite

Prof. T. Sobharani and Priyadarshini C. (2023). AN EMPIRICAL STUDY ON THE DETERMINANTS OF CUSTOMER SATISFACTION AND LOYALTY IN SELECT PUBLIC SECTOR BANKS . Journal of Computational Analysis and Applications (JoCAAA), 31(4), 2320–2329. Retrieved from https://eudoxuspress.com/index.php/pub/article/view/4454