Examining the Role of Perceived Risk and Attitudinal Responses in Shaping  Online Purchase Intentions: Evidence from Semi-Urban Consumers

Viswanath K C,Dr. T. Narayana Reddy

Examining the Role of Perceived Risk and Attitudinal Responses in Shaping Online Purchase Intentions: Evidence from Semi-Urban Consumers

Authors

Viswanath K C,Dr. T. Narayana Reddy

Keywords:

Perceived Risk; Cognitive Attitude; Affective Attitude; Online Purchase Intention; Semi-Urban Consumers; Structural Equation Modeling

Abstract

The rapid expansion of online retailing has extended digital commerce beyond urban centers,making semi-urban markets increasingly important for e-commerce growth. However, online shopping adoption in these regions remains

References

Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211. https://doi.org/10.1016/07495978(91)90020-T

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Published

2024-11-20

How to Cite

Viswanath K C,Dr. T. Narayana Reddy. (2024). Examining the Role of Perceived Risk and Attitudinal Responses in Shaping Online Purchase Intentions: Evidence from Semi-Urban Consumers. Journal of Computational Analysis and Applications (JoCAAA), 33(08), 2595–2612. Retrieved from https://eudoxuspress.com/index.php/pub/article/view/4408