Strategic Management Accounting on Competitive Advantage: An evidence from Vietnam

Abstract

The revolutionary influence of Big Data Analysis on strategic management accounting is indeed compelling in practice. Therefore, companies should strategically include Big Data Analysis approaches into their strategic management accounting systems to improve business plans and sustain a competitive advantage. This research aims to enhance the application of strategic management accounting in organizations to systematically improve corporate performance, including business strategies and competitive advantage, through the advanced use of management accounting instruments. The results of this investigation indicate a significant positive correlation between the utilization of Big Data Analysis (BDA), enhanced Business Strategies (BS), and Strategic Management Accounting (SMA) in producing more comprehensive and insightful analyses, thereby providing improved assessments of corporate profitability. Furthermore, the firm can effectively leverage modifications of contemporary SMA-related components to enhance corporate capability as a means of strengthening competitive advantage. A quantitative study methodology employing an online survey with Likert-scale items was executed to collect data from a sample of 88 instances out of 100 distributed surveys. Subsequent extensive statistical studies were performed using SPSS in conjunction with AMOS. The measurement instrument's reliability and internal consistency were rigorously evaluated, with necessary revisions recorded, utilizing Cronbach's Alpha, Exploratory Factor Analysis (EFA), One-Sample t-tests, Confirmatory Factor Analysis (CFA), and SEM testing. This study, conducted in Vietnam during the 2025 fiscal year, aims to enhance strategic accounting management through the strategic implementation of Big Data Analysis, thereby maximizing business performance in the dynamic modern market.