Customer Satisfaction and Brand Preference in the Mobile Phone Market:  A National-Level Study in India

M. Madhan.,M.A,Dr.(Lt.Cdr) A.Asok, M.A., M.B.A., M.Phil., Ph.D

Customer Satisfaction and Brand Preference in the Mobile Phone Market: A National-Level Study in India

Authors

M. Madhan.,M.A,Dr.(Lt.Cdr) A.Asok, M.A., M.B.A., M.Phil., Ph.D

Keywords:

Customer satisfaction, mobile phones, brand preference, consumer behavior, service quality, India

Abstract

The mobile phone industry in India has witnessed unprecedented growth over the past twodecades, driven by rapid technological advancements, affordability, and evolving consumerexpectations. In a competitive

References

Aaker, D. A. (2021). Managing Brand Equity in the Digital Era. Journal of Brand Management, 28(3), 215–230. https://doi.org/10.1057/s41262-020-00208-7

Choudhury, K., & Malhotra, N. (2022). Consumer satisfaction and loyalty in mobile phone industry: An empirical study. Asia Pacific Journal of Marketing and Logistics, 34(5), 1023–1045. https://doi.org/10.1108/APJML-12-2021-1035

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Published

2024-12-20

How to Cite

M. Madhan.,M.A,Dr.(Lt.Cdr) A.Asok, M.A., M.B.A., M.Phil., Ph.D. (2024). Customer Satisfaction and Brand Preference in the Mobile Phone Market: A National-Level Study in India . Journal of Computational Analysis and Applications (JoCAAA), 33(08), 6637–6651. Retrieved from https://eudoxuspress.com/index.php/pub/article/view/3874