Impact of CRM on Customer Retention and Satisfaction in Private  Banking Sector – Special Reference to Vellore District

Kotteeswaran S,Dr.R. Murugan,

Impact of CRM on Customer Retention and Satisfaction in Private Banking Sector – Special Reference to Vellore District

Authors

Kotteeswaran S,Dr.R. Murugan,

Keywords:

Customer Relationship Management (CRM), Customer Satisfaction, Customer Retention, Private Banking Sector, Service Quality, Customer Loyalty.

Abstract

This study investigates the impact of Customer Relationship Management (CRM) oncustomer retention and satisfaction in the private banking sector of Vellore District. CRM isincreasingly recognized as a strategic tool for improving service quality, personalization, and customer engagement. The research adopted a descriptive design,

References

Khan, P., Sharma, R., & Gupta, A. (2021). Service quality in CRM and its effect on customer satisfaction and retention in Indian private banks. International Journal of Banking Marketing, 39(2), 123–142.

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Published

2024-12-20

How to Cite

Kotteeswaran S,Dr.R. Murugan,. (2024). Impact of CRM on Customer Retention and Satisfaction in Private Banking Sector – Special Reference to Vellore District . Journal of Computational Analysis and Applications (JoCAAA), 33(08), 6100–6109. Retrieved from https://eudoxuspress.com/index.php/pub/article/view/3614