Personalized Mobile Engagement in Global Hospitality: A Unified Framework for Guest Communication Compliance
Keywords:
Personalization, Personalization, Hospital, Compliance, Guest Communication, Mobile engagement, Guest CommunicationAbstract
The proposed research includes the unified model of personalized m-engagement in the internationalhospitality industry with the significant need of the regulatory compliance with the GDPR and TCPA. The major hotelchain managed to launch the time and individually personalized messages due to introducing automated compliance into
References
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