Strategic Market Penetration in the Medical Aesthetics Industry: A  Process-Oriented Approach

Bing Guan, Lingling Tan

Strategic Market Penetration in the Medical Aesthetics Industry: A Process-Oriented Approach

Authors

Bing Guan, Lingling Tan

Keywords:

Medical Aesthetics, Market Penetration, Process-Oriented Strategy, Digital Engagement, Service Quality, Client Conversion, Strategic Clusters

Abstract

This study explores a process-oriented approach to strategic market penetration within therapidly expanding medical aesthetics industry. With increasing demand for minimallyinvasive aesthetic procedures and the growing importance of personalized

References

Bitner, M. J., Ostrom, A. L., & Morgan, F. N. (2008). Service blueprinting: a practical technique for service innovation. California management review, 50(3), 66-94.

Chailan, C. (2010). From an aggregate to a brand network: a study of the brand portfolio at L'Oréal. Journal of Marketing Management, 26(1-2), 74-89.

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Published

2025-05-20

How to Cite

Bing Guan, Lingling Tan. (2025). Strategic Market Penetration in the Medical Aesthetics Industry: A Process-Oriented Approach . Journal of Computational Analysis and Applications (JoCAAA), 34(5), 331–344. Retrieved from https://eudoxuspress.com/index.php/pub/article/view/3232