Leveraging Data Analytics to Optimize Digital Wallet Payments: Focus on Fraud Prevention and Personalized User Experience
Keywords:
Digital Wallet, Payments, Data Analytics, Fraud Prevention, Personalized, User Experience.Abstract
Digital Wallet payments have changed the financial landscape forever, making transactions easier and quicker.Nevertheless, the increasing use of digital wallets has brought fresh concerns about fraud and security risks. Dataanalytics techniques can be integrated to optimize t
References
Wessling, A., & Tiberius, V. (2019). Machine learning for mobile payment fraud detection: A review of recent trends. Journal of Financial Technology, 18(2), 124-139.
Koutsou, D., & Zervas, P. (2018). Secure mobile payments using digital wallets: Challenges and solutions. Journal of Financial Services Research, 22(3), 205-220.


