Practical Applications of CRM and Analytics in Healthcare: Enhancing Patient Engagement and Operational Efficiency
Keywords:
Customer Relationship Management (CRM), Healthcare Analytics, Patient Engagement, Operational Efficiency, Predictive Analytics.Abstract
In today's healthcare landscape, the integration of Customer Relationship
Management (CRM) systems and advanced analytics has emerged as a transformative
strategy for enhancing patient engagement and improving operational efficiency. By
leveraging CRM technologies and data analytics,
References
Bansal, G., & Chauhan, R. (2020). Application of customer relationship management
in healthcare: A systematic review. International Journal of Healthcare Management,
(2), 107-117
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Published
2021-07-25
How to Cite
Vikas Reddy Penubelli. (2021). Practical Applications of CRM and Analytics in Healthcare: Enhancing Patient Engagement and Operational Efficiency . Journal of Computational Analysis and Applications (JoCAAA), 29(4), 815–826. Retrieved from https://eudoxuspress.com/index.php/pub/article/view/2951
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