THE ROLE OF INSTAGRAM INFLUENCERS IN SHAPING  CONSUMER PURCHASE DECISIONS: A STUDY WITH SPECIAL  REFERENCE TO TIRUNELVELI DISTRICT

Dr. A. I. SHAKUL HAMEED ,Dr. K. ARUNACHALA PERUMAL ,Dr. S. NANCY THEPORAL ,Dr. K. AHAMED ANIS FATHIMA

THE ROLE OF INSTAGRAM INFLUENCERS IN SHAPING CONSUMER PURCHASE DECISIONS: A STUDY WITH SPECIAL REFERENCE TO TIRUNELVELI DISTRICT

Authors

Dr. A. I. SHAKUL HAMEED ,Dr. K. ARUNACHALA PERUMAL ,Dr. S. NANCY THEPORAL ,Dr. K. AHAMED ANIS FATHIMA

Keywords:

Instagram Influencers, Consumer Purchase Decisions, Social Media Marketing, Influencer Engagement, Relatability, Digital Marketing, Consumer Behaviour.

Abstract

In the digital era, social media platformsparticularly Instagramhave transformedtraditional marketing dynamics by empowering influencers to play a pivotal role in shapingconsumer behaviour.

References

• Dr. Shekhar Verma1and Prof. Priti Dewangan, (2022), ‘The impact of Instagram marketing on the buyingbehaviourof customers’, Journal of Survey in Fisheries Sciences, Vol. 09(01), pp. 661- 665

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Published

2024-08-15

How to Cite

Dr. A. I. SHAKUL HAMEED ,Dr. K. ARUNACHALA PERUMAL ,Dr. S. NANCY THEPORAL ,Dr. K. AHAMED ANIS FATHIMA. (2024). THE ROLE OF INSTAGRAM INFLUENCERS IN SHAPING CONSUMER PURCHASE DECISIONS: A STUDY WITH SPECIAL REFERENCE TO TIRUNELVELI DISTRICT. Journal of Computational Analysis and Applications (JoCAAA), 33(08), 4607–4614. Retrieved from https://eudoxuspress.com/index.php/pub/article/view/2908