A study on artificial intelligence in marketing: Role and its impact on marketers and Consumers

Authors

  • Dr. K. AJITHA

Keywords:

Artificial Intelligence, marketers and consumers.

Abstract

Artificial Intelligence (AI) with its vast capabilities in data analysis, personalizedrecommendations, and automation, has revolutionized traditional marketing strategies. For marketers

References

Ms. Sneha Hathi “A study on Artificial Intelligence in Marketing: Role and its Impact on marketers and consumers” Management Guru: Journal of Management Research Special Issue April 2024, P: 270-276

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Published

2024-07-17

How to Cite

Dr. K. AJITHA. (2024). A study on artificial intelligence in marketing: Role and its impact on marketers and Consumers. Journal of Computational Analysis and Applications (JoCAAA), 33(07), 2119–2127. Retrieved from https://eudoxuspress.com/index.php/pub/article/view/2866

Issue

Vol. 33 No. 07 (2024): JOCAAA

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.