Impact of Influencer Marketing in Brand Perception of Consumers: An  Analytical Perspective

Sagar Bhadange, Tharageswari Soundarapandian,Vinod Sharma

Impact of Influencer Marketing in Brand Perception of Consumers: An Analytical Perspective

Authors

Sagar Bhadange, Tharageswari Soundarapandian,Vinod Sharma

Keywords:

Influencer Marketing, Brand Perception, Online marketing, Promotion, Customer Perception

Abstract

Firms employ influencers to modify perceptions of consumers towards the brands. Theseinfluencers post views, show products and links on digital platforms.

References

Grafström, J., Jakobsson, L., & Wiede, P. (2018). The impact of influencer marketing on consumers' attitudes.

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Published

2024-10-10

How to Cite

Sagar Bhadange, Tharageswari Soundarapandian,Vinod Sharma. (2024). Impact of Influencer Marketing in Brand Perception of Consumers: An Analytical Perspective . Journal of Computational Analysis and Applications (JoCAAA), 33(08), 4330–4341. Retrieved from https://eudoxuspress.com/index.php/pub/article/view/2829