A Statistical Evaluation of E-CRM Implementation in Public and  Private Sector Banks

Gowri K  Dr. KIRUTHIKA S

A Statistical Evaluation of E-CRM Implementation in Public and Private Sector Banks

Authors

Gowri K Dr. KIRUTHIKA S

Keywords:

Customer, Bank, CRM, Marketing, Commercial

Abstract

The Customer Relationship Management (CRM) is a concept that was introducedin the field of marketing during mid-1980s. The term ‘Customer RelationshipManagement’ was introduced by Berry in 1983. The primary reason behind the emergence of CRM

References

.NaserAzada And Fatemeh Ahmadi Assistant(2015) “The Customer Relationship Management Process: Its Measurement And Impact On Performance” Uncertain Supply Chain Management 3 (2015) 43–50

.Dr. P. Anbuoli, T. R. Thiruven Kat Raj (2014)“A Study On Customer Relationship Management In Banks” Proceedings Of The Intl. Conf. On Information, Engineering Management and Security,2014 [Iciems 2014]

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Published

2024-08-10

How to Cite

Gowri K Dr. KIRUTHIKA S. (2024). A Statistical Evaluation of E-CRM Implementation in Public and Private Sector Banks . Journal of Computational Analysis and Applications (JoCAAA), 33(08), 4121–4133. Retrieved from https://eudoxuspress.com/index.php/pub/article/view/2765