Research Paper on “How OTT platforms affect Teenagers”
Keywords:
OTT, Teenagers & Binge-watching.Abstract
Over the past few years, the use of video materials on various online platforms in India hasincreased dramatically. These platforms offer a variety of content like web series, short films,movies, TV shows, documentaries, news, and many more, and recommend content usingartificial intelligence based on personal interaction with the platform. Most of the services onthese platforms are paid. They offer free subscriptions to premium content, which is not availableelsewhere.
References
• David A. Schweidel & Wendy W. Moe, Binge Watching and Advertising Sage Journals (2016), https://journals.sagepub.com/doi/10.1509/jm.15.0258 (last visited Feb 20, 2023).
• Fitzgerald, S. (2019). Over-the-Top Video Services in India: Media Imperialism after Globalization. Media Industries, 6(2). DOI: https://doi.org/10.3998/mij.15031809.0006.206
