Green Appeal: Exploring Perceptual Factors Driving Green Product Purchase Intentions
Keywords:
Perceptive factors, Green Product Purchase Intentions, India.Abstract
Purpose: Heightened awareness of sustainable consumption aimed at environmental protectionhas led consumers to favor green products over conventional ones. This research seeks toexamine how perceptual factors—such as perceived environmental knowledge
References
Ajzen, Icek. 1991. “The Theory of Planned Behavior.” Organizational Behavior and Human
Decision Processes 50(2):179–211.
Choi, Sejung, and Yeonshin Kim. 2005. “Antecedents of Green Purchase Behavior: An Examination of Collectivism, Environmental Concern, and PCE.” Advances in Consumer Research 32:592–99.
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Published
2024-08-09
How to Cite
Shweta dabas, Dr. Amit Kumar Pandey, Dr. Aseervatham Achary. (2024). Green Appeal: Exploring Perceptual Factors Driving Green Product Purchase Intentions . Journal of Computational Analysis and Applications (JoCAAA), 33(08), 3577–3599. Retrieved from https://eudoxuspress.com/index.php/pub/article/view/2526
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