Understanding The Effectiveness of Social Media Advertising in India
Keywords:
Social Media Marketing, Advertising Strategies, Consumer Behavior, Digital Advertising Trends, ROI (Return on Investment)Abstract
The emergence of social media has brought about a fundamental transformation in advertising
methods, especially in India, where platforms like as Facebook, Instagram, and Twitter have
become very popular.
References
Arora, T., Agarwal, B., & Kumar, A. (2018). A study of millennials’s preferences for social media advertising in Delhi NCR. Indian Journal of Marketing, 48(10), 34–51.
Arsath, M. A. (2018). Social Media Marketing: Advantages and Disadvantages. Shanlax International Journal of Management, 6(1), 152–158
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Published
2024-08-21
How to Cite
PRIYANKA SHARMA. (2024). Understanding The Effectiveness of Social Media Advertising in India. Journal of Computational Analysis and Applications (JoCAAA), 33(08), 3258–3269. Retrieved from https://eudoxuspress.com/index.php/pub/article/view/2444
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