Does Digital media impacts investment decisions?” A Study of  selected investors

Dr. Apurva A.Chauhan a, Dr.Vinita Chaudhry

Does Digital media impacts investment decisions?” A Study of selected investors

Authors

Dr. Apurva A.Chauhan a, Dr.Vinita Chaudhry

Keywords:

Investment decision, Digital media, celebrity endorsement, stock market, mutual fund

Abstract

Digital media has increased the accessibility of financial information through websites, apps,podcasts and other social media platforms. Investors do get constant updates about marketconditions, country’s economic condition and financial advice

References

Gaziel Yablowitz, M., & Raban, D. R. (2016), “Investment decision paths in the information age: The effect of online journalism”, Journal of the Association for Information Science and Technology, 67(6), 1417-1429.

D, Rajasekar. (2018), “A Study on Purchase Decisions of Celebrity Endorsement on Advertising Campaign in Influencing Consumer – Impact Analysis”, International Journal of Supply Chain Management, 7(1):230-235

Downloads

Published

2024-07-11

How to Cite

Dr. Apurva A.Chauhan a, Dr.Vinita Chaudhry. (2024). Does Digital media impacts investment decisions?” A Study of selected investors . Journal of Computational Analysis and Applications (JoCAAA), 33(07), 1892–1899. Retrieved from https://eudoxuspress.com/index.php/pub/article/view/2369