A study to assess the Impact of Digital Marketing on Business Growth in Electronic Products with special reference to Samsung Mobiles
Keywords:
Digital Marketing, Business Growth, Customer Behaviour, customer Engagement, loyalty & Brand ManagementAbstract
Introduction: In the evolving landscape of business, digital marketing has emerged as a critical strategy for driving growth and sustaining competitive advantage. This study examines the role of digital marketing in fostering business growth, with a focus on Samsung Mobiles. Leveraging a variety of digital platforms and tools—such as social, search engines, and content marketing—Samsung has successfully engaged customers, increased brand visibility, and enhanced customer loyalty.
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