Study on Determinants of Factors Influencing First Time Investor’s (Sock Market Participant’s) Investment Decisions in Post Pandemic Scenario

Abstract

The COVID-19 pandemic has significantly reshaped global economies and financial markets, influencing investor behavior in unprecedented ways. This empirical study examines the determinants affecting the investment decisions of first-time investors in the stock market in the post-pandemic scenario. The research aims to identify the key factors—such as economic uncertainty, risk perception, information sources, technological adoption, and behavioral biases—that guide first-time investors in making investment choices. By analyzing survey data collected from a sample of new stock market participants, the study explores the role of psychological factors, financial literacy, and social media influence on investment preferences. Findings indicate a shift in investor priorities, with a greater focus on online platforms, peer influence, and digital information channels. The results offer valuable insights for policymakers, financial institutions, and market analysts in understanding the evolving dynamics of investor decision-making and developing strategies to engage and educate first-time investors in a rapidly changing financial landscape.