Hybrid Ensemble Model for High-Utility Itemset Mining and Customer Purchase Behavior Analysis in Product Recommendation
Keywords:
Customer Behaviour, DNN, Ensemble Model, High Utility Itemset, Machine Learning, Product Recommendation.Abstract
In the modern era, high utility itemset (HUIS) mining has gained significant attention due to its wide-ranging applications in domains such as web services, retail marketing, and beyond. It enables the identification of itemsets within a transaction database that yield
high utility, translating into greater profitability.
References
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