FACTORS INFLUENCING BORROWERS IN PREFERRING THE PUBLIC OR PRIVATE SECTOR COMMERCIAL BANKS FOR HOUSING FINANCE
Keywords:
Affordable housing finance, government and individual institutions, customers, credit appraisal, cost of funds, efficient service delivery, behavioural finance, primarily public and private sector banks of India.Abstract
The choice between using public or private sector commercial banks for housing finance depends on factors that meet the borrower’s financial situations, the available options preferred and the level of risk tolerance. This paper looks into key factors that borrowers consider to make borrowing decisions such as interest rates offered, quality of services, Availability, trust in the borrowing institutions and loan approval procedures. They both use qualitative and quantitative approach to assess consumer borrowing pattern and trends depending on borrowers characteristics.
References
Sharma, R., & Sharma, P. (2019). Interest rates and borrower preferences in housing finance: A comparative study of public and private sector banks. International Journal of Banking and Finance, 11(2), 34-48.
Mehta, S., & Gupta, N. (2020). Customer service quality as a determinant in housing finance: A comparative analysis of commercial banks. Journal of Financial Studies, 15(3), 112-127.
