Consumer Perception towards Performance of Co-Operative Pharmacy in Cuddalore District
Keywords:
Consumer perception, service quality, Pharmaceutical, Healthcare, Pharmacy services, Generic medicinesAbstract
This study investigates consumer perceptions of co-operative pharmacies in Cuddalore District, Tamil Nadu, India. The research aims to evaluate the quality of services, patient satisfaction, and factors influencing consumer preferences for co-operative pharmacies. A survey-based approach was employed to collect data from pharmacy users. The findings provide insights into the strengths and weaknesses of co-operative pharmacies, highlighting areas for improvement. The study contributes to the understanding of consumer perceptions and expectations from co-operative pharmacies, informing strategies to enhance healthcare service delivery.