Consumer Perception towards Performance of Co-Operative Pharmacy in Cuddalore District

Authors

  • K. Padhmanaban Professor and head , Department of Commerce, Annamalai University, Annamalai Nagar – 608 002, Tamil Nadu, India.
  • S.Kavitha Research Scholar, Department of Commerce, Annamalai University, Annamalai Nagar – 608 002

Keywords:

Consumer perception, service quality, Pharmaceutical, Healthcare, Pharmacy services, Generic medicines

Abstract

This study investigates consumer perceptions of co-operative pharmacies in Cuddalore District, Tamil Nadu, India. The research aims to evaluate the quality of services, patient satisfaction, and factors influencing consumer preferences for co-operative pharmacies. A survey-based approach was employed to collect data from pharmacy users. The findings provide insights into the strengths and weaknesses of co-operative pharmacies, highlighting areas for improvement. The study contributes to the understanding of consumer perceptions and expectations from co-operative pharmacies, informing strategies to enhance healthcare service delivery.

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Published

2024-09-23

How to Cite

K. Padhmanaban, & S.Kavitha. (2024). Consumer Perception towards Performance of Co-Operative Pharmacy in Cuddalore District. Journal of Computational Analysis and Applications (JoCAAA), 33(07), 612–619. Retrieved from https://eudoxuspress.com/index.php/pub/article/view/1117

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