Purushothaman R, Rhytheema Dulloo. Innovating Fintech Engagement: A Study on Gamification’s Role in Enhancing Customer Loyalty and Usage in Mobile Banking Applications. Journal of Computational Analysis and Applications (JoCAAA) [Internet]. 2024 Sep. 10 [cited 2024 Nov. 21];33(2):768-80. Available from: https://eudoxuspress.com/index.php/pub/article/view/417