Ms. Sakshi Singh,Dr. N. K. Shrivastava. “DIGITAL MARKETING INFLUENCE ON CONSUMER BUYING BEHAVIOUR: EVIDENCE FROM THE COSMETIC SECTOR”. Journal of Computational Analysis and Applications (JoCAAA) 32, no. 1 (January 20, 2024): 1535–1545. Accessed August 21, 2026. https://eudoxuspress.com/index.php/pub/article/view/5773.