Smita Ramchandra Rao Gaikwad ,Dr.Anand Ashok Muley. “Personage Signature and Consumer Decision-Making in the Digital Marketplace: A Study of Smartphone Buyers in Nagpur ”. Journal of Computational Analysis and Applications (JoCAAA), vol. 33, no. 08, Aug. 2024, pp. 9631-45, https://eudoxuspress.com/index.php/pub/article/view/5810.