Purushothaman R, and Rhytheema Dulloo. “Innovating Fintech Engagement: A Study on Gamification’s Role in Enhancing Customer Loyalty and Usage in Mobile Banking Applications”. Journal of Computational Analysis and Applications (JoCAAA), vol. 33, no. 2, Sept. 2024, pp. 768-80, https://eudoxuspress.com/index.php/pub/article/view/417.