[1] Bucklin, R. E., Lattin, J. M. (1991). "A Two-State Model of Purchase Incidence and Brand Choice." Marketing Science, 10(1), 24- 39. [2] Moe, W. W. (2003). "Buying, Searching, or Browsing: Differentiating Between Online Shoppers Using In-Store Navigati. “CLICKING INTO CONSUMER MINDS: UNVEILING SHOPPING SEGMENTS THROUGH CLICKSTREAM ANALYSIS”. Journal of Computational Analysis and Applications (JoCAAA), vol. 33, no. 05, Sept. 2024, pp. 1155-62, https://eudoxuspress.com/index.php/pub/article/view/1870.