Aniket Kishor Tembhurne ,Dr. Avinash M. Sahurkar. 2024. “Green Brand Positioning and Consumer Segmentation: A Study on Segments That Are Most Likely to Buy Eco-Apparel”. Journal of Computational Analysis and Applications (JoCAAA) 33 (08):8230-39. https://eudoxuspress.com/index.php/pub/article/view/5251.