SUDIPKUMAR GHANVAT ,AISHWARYA BADLANI,SHREYA SANDEEP JOSHI. Marketing Effectiveness in the Post-Cookie Era: A Comparative Analysis of First Party and Zero-Party Data Strategies on Campaign Performance and Customer Equity . Journal of Computational Analysis and Applications (JoCAAA), [S. l.], v. 31, n. 4, p. 2059–2066, 2023. Disponível em: https://eudoxuspress.com/index.php/pub/article/view/3940. Acesso em: 14 jul. 2026.