ANIKET KISHOR TEMBHURNE ,DR. AVINASH M. SAHURKAR. Green Brand Positioning and Consumer Segmentation: A Study on Segments that are Most Likely to Buy Eco-Apparel. Journal of Computational Analysis and Applications (JoCAAA), [S. l.], v. 33, n. 08, p. 8230–8239, 2024. Disponível em: https://eudoxuspress.com/index.php/pub/article/view/5251. Acesso em: 23 aug. 2026.