AMIT KUMAR. APPLICATION OF ADVERTISEMENT ON CONSUMER BEHAVIOUR: A RELATIVE STUDY OF PRINT AND ELECTRONIC MEDIA. Journal of Computational Analysis and Applications (JoCAAA), [S. l.], v. 25, n. 8, p. 97–124, 2018. Disponível em: https://eudoxuspress.com/index.php/pub/article/view/3839. Acesso em: 7 nov. 2026.