AMIT KUMAR. A Comparative Study of the Impact of Print and Electronic Media on Advertising Effectiveness . Journal of Computational Analysis and Applications (JoCAAA), [S. l.], v. 27, n. 7, p. 83–113, 2019. Disponível em: https://eudoxuspress.com/index.php/pub/article/view/3838. Acesso em: 16 oct. 2026.