Key Directions for Developing the HR Management Ecosystem in Ukraine's Public Service Amidst the Advancement of Digital Technologies
Keywords:
public administration, public service, civil service, service in local self-government, human resources, civil servants, local self-government officials, human resource management, human resource management ecosystem, digital development, digital technologies, digitalisation.Abstract
The study is dedicated to analysing the modern ecosystem of human resource management in Ukraine's public service amid global digitalisation. The article elucidates the essence of contemporary trends in digital technologies within the human capital management system (human resources – HR), which include the automation of HR processes, HR analytics and Big Data, the use of chatbots and mobile applications, digital integration with cloud systems, and the application of artificial intelligence and VR technologies. The dynamics of the implementation level of digital technologies in the national practice of human resource management in public service have been analysed. The specifics of transitioning HR processes to a digital format have been examined, particularly in actualising the digital platform Career.gov.ua and its integration with popular resources Work.ua and Robota.ua, as well as creating a HELP DESK for candidates. The necessity of updating the paradigm of human resource management in public service towards distancing, automation, the use of chatbots, cloud technologies, real-time data, the application of B2B programmes, the involvement of artificial intelligence tools, data integration, and the formation of a new type of corporate culture towards creativity and critical thinking has been substantiated. Attention is drawn to the need for the development of digital competence among both civil servants and HR specialists. It has been substantiated that the digital optimisation of human capital management allows for the automation of routine data collection, accumulation, processing, and transmission processes, which enhances the accuracy and speed of communication operations and improves corporate interaction processes. It has been determined that for further digital optimisation of HR processes in the public service, it is advisable to integrate international HR development practices in the context of HR automation vectors, HR marketing, HR analytics, e-learning, and SMART recruitment. It has been proven that implementing global digital trends in the development of the human resource management ecosystem of Ukraine's public service is an effective tool for increasing the performance of public service in Ukraine, its efficiency, and its alignment with the country's European integration progress.
