A COMPREHENSIVE STUDY ON THE IMPACT OF AI ON EMPLOYEE EXPERIENCE IN IT AND ITES

Abstract

Purpose: The study aims to investigate how the use of artificial intelligence (AI) affects employee experiences in the fields of information technology (IT) and IT-enabled services (ITES). It attempts to evaluate how AI affects productivity, job security, job happiness, skill needs, and sectoral variations to offer insights into how the workforce is adjusting to AI technology.

Design/Methodology/Approach: The study uses a mixed-methods approach, gathering primary data from workers in IT and ITES sectors such as manufacturing, healthcare, retail, and banking through the use of questionnaires and case studies. The data will be analyzed using statistical analytic techniques, taking any restrictions into account. Comparative case studies demonstrate the various effects of AI on these sectors.

Findings: The findings of the study show that employee work satisfaction in the IT and ITES industries is positively correlated with the application of AI. According to descriptive data, integrating AI improves productivity and work happiness. A moderate to substantial correlation has been shown using correlation analysis between the use of AI and work satisfaction. The influence of AI implementation on job satisfaction is considerably predicted by regression analysis, which also explains a considerable amount of the variation. The findings demonstrate how crucial AI is to enhancing worker outcomes in these sectors.

Conclusion: The study concludes that the IT and ITES industries benefit greatly from the application of AI in terms of productivity and work satisfaction. The correlation that exists between the use of AI and enhanced employee outcomes highlights the significance of AI technology in promoting productivity and contentment. The statistical analysis of the survey and the comparative study of the two case studies both demonstrate this. AI should be used by businesses to maximize productivity and employee engagement.

Originality/Value: This study offers fresh perspectives on the effects of AI on productivity and work happiness, particularly in the IT and ITES industries. Concentrating on these quickly developing areas provides insightful information about how AI technologies might improve employee outcomes and operational efficiency, adding to the body of knowledge relevant to this industry.